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Best Hotjar Alternatives in 2026
Behavior analytics tool combining heatmaps, session recordings, surveys, and user feedback. Understand how users experience your website and identify UX issues.
Hotjar is free with premium plans available in the SEO & Marketing and Analytics & BI categories. Below you'll find 4 curated alternatives, each with a breakdown of what makes it different and who it's best for. Whether you're looking for a free option, better features, or a different approach, this guide helps you compare your choices.
4 Alternatives to Hotjar
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Frequently asked questions
What are the best alternatives to Hotjar?
The top alternatives to Hotjar include Mixpanel, Google Analytics, Amplitude, Matomo. Each offers unique features and pricing models to suit different needs.
Is Hotjar free?
Hotjar offers a free tier with limited features. Premium plans are available for additional functionality.
What is the best free alternative to Hotjar?
Mixpanel is a great free/freemium alternative to Hotjar. Product analytics
Quick Comparison: Hotjar vs Alternatives
| Tool | Pricing | Best For |
|---|---|---|
| Hotjar | freemium | Current tool |
| Mixpanel | freemium | Product analytics |
| Google Analytics | free | Free web analytics |
| Amplitude | freemium | Product analytics |
| Matomo | freemium | Self-hosted analytics |