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Best Matomo Alternatives in 2026
Open-source web analytics platform and Google Analytics alternative. Self-hosted or cloud-hosted with full data ownership, no data sampling, and GDPR compliance.
Matomo is free with premium plans available in the Analytics & BI category. Below you'll find 3 curated alternatives, each with a breakdown of what makes it different and who it's best for. Whether you're looking for a free option, better features, or a different approach, this guide helps you compare your choices.
3 Alternatives to Matomo
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Side-by-side editorial comparisons against the most-requested alternatives.
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Frequently asked questions
What are the best alternatives to Matomo?
The top alternatives to Matomo include Google Analytics, Plausible, Amplitude. Each offers unique features and pricing models to suit different needs.
Is Matomo free?
Matomo offers a free tier with limited features. Premium plans are available for additional functionality.
What is the best free alternative to Matomo?
Google Analytics is a great free/freemium alternative to Matomo. Free web analytics
Quick Comparison: Matomo vs Alternatives
| Tool | Pricing | Best For |
|---|---|---|
| Matomo | freemium | Current tool |
| Google Analytics | free | Free web analytics |
| Plausible | paid | Simple analytics |
| Amplitude | freemium | Product analytics |