HubSpot vs Mailchimp
A side-by-side comparison to help you choose the right tool in 2026. Both are Email Marketing tools.
HubSpot and Mailchimp both compete in the Email Marketing space. Email marketing specialist. Mailchimp leans on email marketing. Both are freemium, so the choice usually comes down to feature fit and ecosystem.
HubSpot
All-in-one CRM platform with marketing, sales, service, and content management hubs. Features contact management, email marketing, landing pages, and analytics.
vs Mailchimp
Mailchimp
All-in-one marketing platform with email campaigns, automation, landing pages, and audience management. Popular among small businesses.
vs HubSpot
How HubSpot and Mailchimp differ
Mailchimp as an alternative to HubSpot
Email marketing specialist
Stronger email tools for the price. Better for businesses focused primarily on email marketing.
Pricing comparison
At a glance
| Feature | HubSpot | Mailchimp |
|---|---|---|
| Pricing | Freemium | Freemium |
| Free tier | Yes | Yes |
| Best for | All-in-one CRM platform with marketing, sales, service, and content management hubs | Email marketing specialist |
| Categories | Email Marketing, CRM & Sales, SEO & Marketing | Email Marketing |
| Website | Visit | Visit |
- HubSpot
- Freemium
- Mailchimp
- Freemium
- HubSpot
- Yes
- Mailchimp
- Yes
- HubSpot
- All-in-one CRM platform with marketing, sales, service, and content management hubs
- Mailchimp
- Email marketing specialist
- HubSpot
- Email Marketing, CRM & Sales, SEO & Marketing
- Mailchimp
- Email Marketing
Frequently asked questions
What is the main difference between HubSpot and Mailchimp?
Stronger email tools for the price. Better for businesses focused primarily on email marketing.
Is HubSpot cheaper than Mailchimp?
HubSpot is freemium, while Mailchimp is freemium. Check each tool's website for current pricing details and tier limits.
Which is better, HubSpot or Mailchimp?
Neither is universally "better" — it depends on your team's needs. HubSpot is known for email marketing specialist. Mailchimp has its own strengths.
Can HubSpot replace Mailchimp?
HubSpot can replace Mailchimp for many teams. Email marketing specialist However, the right fit depends on which features your workflow relies on.
Which has more alternatives, HubSpot or Mailchimp?
HubSpot and Mailchimp both have 5 editorially-tracked alternatives in our database.
Are HubSpot and Mailchimp both Email Marketing tools?
Yes — both HubSpot and Mailchimp are categorized as Email Marketing tools, which is why they show up as alternatives to one another. Their feature emphasis and pricing differ, so the right fit depends on your workflow.
What are good alternatives to both HubSpot and Mailchimp?
If neither HubSpot nor Mailchimp is the right fit, browse our full Email Marketing category for editorially-curated alternatives.