Brevo vs Mailchimp
A side-by-side comparison to help you choose the right tool in 2026. Both are Email Marketing tools.
Brevo and Mailchimp both compete in the Email Marketing space. Leading email marketing. Mailchimp leans on email marketing. Both are freemium, so the choice usually comes down to feature fit and ecosystem.
Brevo
All-in-one marketing platform (formerly Sendinblue) for email, SMS, chat, CRM, and marketing automation. Features transactional emails, landing pages, and Facebook ads.
vs Mailchimp
Mailchimp
All-in-one marketing platform with email campaigns, automation, landing pages, and audience management. Popular among small businesses.
vs Brevo
How Brevo and Mailchimp differ
Mailchimp as an alternative to Brevo
Leading email marketing
Larger ecosystem, more templates
Pricing comparison
At a glance
| Feature | Brevo | Mailchimp |
|---|---|---|
| Pricing | Freemium | Freemium |
| Free tier | Yes | Yes |
| Best for | All-in-one marketing platform (formerly Sendinblue) for email, SMS, chat, CRM, and marketing automation | Leading email marketing |
| Categories | Email Marketing, CRM & Sales | Email Marketing |
| Website | Visit | Visit |
- Brevo
- Freemium
- Mailchimp
- Freemium
- Brevo
- Yes
- Mailchimp
- Yes
- Brevo
- All-in-one marketing platform (formerly Sendinblue) for email, SMS, chat, CRM, and marketing automation
- Mailchimp
- Leading email marketing
- Brevo
- Email Marketing, CRM & Sales
- Mailchimp
- Email Marketing
Alternatives to both Brevo and Mailchimp
Tools curated as alternatives to both options — worth a look if neither is right for you.
Frequently asked questions
What is the main difference between Brevo and Mailchimp?
Larger ecosystem, more templates
Is Brevo cheaper than Mailchimp?
Brevo is freemium, while Mailchimp is freemium. Check each tool's website for current pricing details and tier limits.
Which is better, Brevo or Mailchimp?
Neither is universally "better" — it depends on your team's needs. Brevo is known for leading email marketing. Mailchimp has its own strengths.
Can Brevo replace Mailchimp?
Brevo can replace Mailchimp for many teams. Leading email marketing However, the right fit depends on which features your workflow relies on.
Which has more alternatives, Brevo or Mailchimp?
Mailchimp has more tracked alternatives (5) than Brevo (3). Browse the full alternatives page for each tool to see the lineup.
Are Brevo and Mailchimp both Email Marketing tools?
Yes — both Brevo and Mailchimp are categorized as Email Marketing tools, which is why they show up as alternatives to one another. Their feature emphasis and pricing differ, so the right fit depends on your workflow.
What are good alternatives to both Brevo and Mailchimp?
Tools curated as alternatives to both include ConvertKit. See the "Alternatives to both" section above.